That all important question...
As you'll see from my Ethics Statement I don't believe in the fakery and false peacocking prevalent in certain dark parts of the online business world. I also believe that if you're going to sell coaching, advice and other services to people then you should have at least some experience to call on as the foundation of said paid services. So, onto that all important question....
Do you have any actual experience of the sort of writing, publishing and distributing content you include in the Eze Content Courses and Membership?
The very short answer is YES going back nearly forty years.
Here’s a top line summary. It all began in 1985......
1985 - content writer/editor of the student fund raising ‘Rag Week’ magazine
1986 - wrote my first ever html code while working for an inventor of high tech briefcase Point Of Sale products
1989 - having come up with the product idea, then created the product literature and customer communications for the first ever green investment fund on the UK high street, the TSB Environmental Investor Fund
1990 - first went online using bulletin boards (BBS) while doing my first degree while working full time
1991 - wrote my first step-by-step training course for 2,000 product distributors on a brand new range of products
1994 - wrote and delivered a national training roadshow with presentations and content packs to launch new products to over 3,000 sales staff
1995 - completed my first degree while working – a BSc in Business, Marketing, Process Design & Information Technology
1996 - writer/editor of a product newsletter published quarterly to a bank salesforce of 2,000 advisers
1998 - launched my first ever ‘website’ – on a CD
1999 - completed my second degree – a Masters Degree level diploma in Branding, Marketing Communications and International Marketing
2001 - built my first ever actual website – all hand coded with html
2002 - invented the magic three words used on Life Assurance medical forms to simplify everything for those with a medical condition - 'unless already described'
2003 - completed my third degree – an MA in Marketing focusing on the consumer psychology around buying digital and other invisible products
2004 - wrote and developed the original version of the eze content creation course - 'The Content Waterfall'
2005 - led the creation of content, roadshows, advertising and communications across every aspect of marketing for a new £5bn global Mutual Fund business
2005 - launched 'My Help Books' with a range of self written ebooks covering subjects as diverse as Cruises and Identity Theft
2006 - wrote and created the niche marketing membership site ‘Dr Nitch’
2007 - lanched 'Listeneer', an audio book and PLR music site
2008 - editor/publisher of a retirement membership site ‘My Retirement Help’ which had 500+ articles and a podcast at its peak with new content added daily
2010 - created, wrote and presented a magazine style radio programme – ‘Plain Business’ interviewing local businesses for the secrets of their success
2012 - 'Eze Audio' audio training course and PLR music track site created and launched
2013 - wrote and developed site content plus a series of articles and press releases for local business brands and websites
2014 - content creation process course 'The Content Waterfall' rewritten complete with a suite of infographics and worksheets
2016 - wrote and published a series of three books 'Using Niche Marketing', 'Finding Your Niche' and 'Choosing Your Niche' for online business owners
2020 - Eze Outsourcing 'Successful Outsourcing Secrets' coaching program about rapid outsourcing created
2022 - Eze Content Ideas course on the essential steps for endless content creation re-written and relaunched
2023 - Eze Content Pro membership site launched
Do please ask about any of these content marketing experiences and I'll happily give you all the details necessary.